You can start this the same way you would start keyword research in SEO. It gives you a good idea of initial search volumes that are used on Google searches. From there, you can do research with your customers. That might be calling your customers up or emailing them to understand the kinds of questions that they ask. Speaking to your own sales and marketing team to understand the language that your customers often use, or even looking on Reddit, Quora, and other forums. You can then format the keywords that you've researched into natural language to think about the prompts you most care about showing up for in ChatGPT and AI answers.

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